Free tools & honest guides.

Everything here is free. No email gate on the calculator. The audit does ask for your email — because I have to send the PDF somewhere — but I don't add you to anything. The idea is: if you find any of it useful, you already know where to reach me.

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If there's a guide or tool you wish existed, tell me. Most of what's here started as a question a client asked.

Before you go —

Get a free 5-minute audit of your site.

I'll spend 5 minutes looking at your site and email you a 1-page PDF with the top 3 things costing you customers. 24-hour turnaround. No pitch.

One email, no drip sequence. Prefer to explore the full page? See the audit page →