[ i ] / selected work

Sites that actually get results.

Every project below is built custom, tested on real users, and measured by what matters: leads, bookings, and revenue.

Restaurant № 01
BR

Blue Ridge Eats

A farm-to-table restaurant in Lynchburg needed a modern site to showcase their seasonal menu and drive reservations.

Challenge

Their old Wix site loaded in 7 seconds, had no mobile menu, and relied on phone-only reservations. Bounce rate on mobile was 72%.

Solution

Custom Astro build with hero video, dynamic menu sections, embedded OpenTable reservations, and Google Business integration.

98/100
PageSpeed score
−41%
Mobile bounce rate
+112%
Monthly reservations
11 days
Time to launch
AstroTailwind CSSOpenTable APIVercel
Legal № 02
C&

Caldwell & Associates

A small estate planning firm needed to stop losing leads to bigger firms with better websites and local SEO.

Challenge

No website at all — relying entirely on referrals. Competitors ranked for "Lynchburg estate planning" while they were invisible online.

Solution

Professional tier build with dedicated service pages per practice area, structured data for local SEO, and a free-consultation booking flow.

#3 for primary keyword
Google rankings
+218%
Qualified leads/month
14/month avg
Bookings via website
−67%
Cost per lead
AstroSchema.orgCalendlyGA4
Fitness № 03
PL

PeakFit Lynchburg

A boutique gym wanted to convert website visitors into trial memberships without the usual "chase you around" sales tactics.

Challenge

Their WordPress site was cluttered, confused visitors about class schedules, and had no clear path to sign up for a trial.

Solution

Clean redesign with live class schedule, trial signup form with automated email sequence, member testimonials, and mobile-first design.

+204%
Trial signups/month
1.1s
Site load time
3:42
Avg time on site
8.4%
Mobile conversion rate
AstroFormspreeMailchimpCloudinary
Healthcare № 04
MH

Madison Heights Dental

A family dental practice needed to modernize an outdated site and make booking easy for new patients.

Challenge

2014-era template, no mobile version, patient forms required printing and faxing, Google Business profile wasn't linked to the site.

Solution

Warm, trustworthy redesign with online patient forms, insurance info page, virtual tour, and embedded Google Reviews.

+85%
New patient bookings
12 → 67
Google review count
+340%
Form submissions
+156%
Mobile traffic
WordPressGravity FormsGoogle Reviews API
Trades № 05
SC

Summit Contracting

A general contractor wanted a portfolio site that would convince bigger commercial clients to take them seriously.

Challenge

Facebook page was the only online presence. Bigger clients wouldn't even respond to proposals — they needed a credibility boost.

Solution

Premium portfolio build with project case studies, team bios, certifications page, and a polished project inquiry flow.

+145%
Project inquiries
$340k in 6 months
Commercial projects won
+80%
Avg project value
AstroCloudinaryVercel
E-commerce № 06
RB

Rivermont Boutique

A local clothing boutique wanted to sell online without the fees of marketplaces like Etsy.

Challenge

All sales were in-store. Owner wanted to reach customers outside Lynchburg but was intimidated by Shopify setup and product management.

Solution

Custom Shopify build with Instagram feed integration, local pickup option, Klaviyo email flows, and a simple CMS for non-technical staff.

$12,400
First-month online revenue
0 → 840
Email subscribers
32 avg
Orders per week
$4.20
Customer acquisition cost
ShopifyKlaviyoInstagram API
[07] / next step

Want results like these for your business?

Every site above started with a single discovery call. Book yours free.

Start a Project drake@obsidianwebco.com